- Why you need a logo?
Posted on Tuesday, May 1, 2018
Posted by : Admin
Why you need a logo?
Do you really need a logo?
A logo is a combination of text and art, sometimes with a small punch line.
It shows not just the name of business but also a visual symbol that define the mission and vision of your business. It gives powerful symbolic association with your customer and builds trust. So no matter if you are startup or running a small business you must have a good designed logo.
Basics of a logo
Word mark logo
This type of logo based on text, typeface, and unique typographic treatments to show the brand’s identity. If you have distinctive company name which itself describe well, you may go for it. For example Google
Letter mark logo
It is also based on text but uses initials of the company name. For example CNN for cable News Network.
Brand mark logo
This is a combination of text and art, A strong graphic design is created to show the vision of company and to evoke sentiments in viewer for the brand. It is recommended if you need an emblem for your products or if your company name not clearly describe your business. For example Apple
It’s a combination of word mark and graphic art, It is very effective in communication, it tell completely about the company and its working. Such type of logo is recommended for startup or small business. For example Foodpanda
Designing of a logo
Text part of your logo must be clear and readable, as it will appear on the stationary, website, signage etc.
The logo should appear in all sorts of different scenarios.
Coloring must be simple and based on your business theme, logos with color gradients or use of lot of color are much more likely to look different in different placement
Graphic design should be memorable and related to your business. it should represent the brand even on its own.
How to create a logo?
Although there are many online logo design services some are absolutely free, but it is always better to get it done by a professional. We at DTITS India providing logo design service at affordable prices for small business.
Feel free to contact us.